Tuesday 20 November 2012

THE FINAL FILM POSTER

We have taken our ideas and old film poster and constructed a new poster. We decided to take our main character through a photo-shoot and and add a tone of proffesionalism to the poster. Through the use of new image, lighting and adding iconography we have devised a new poster which works progressively better at grabbing the attention of our target audience.

 
WHAT WE HAVE CHANGED
  •  The image- as I said we used a proffesional photo shoot of our main character Johnny Teece. Throgh the effect of lighting we have managed the lighten one side of his face and darken the other side; this creates a yin/yang effect. The light and dark tones connote good and bad, this works for our character because although he is a gangster and a fellon, he is the character the audience sympathises for because he is feeling the pain. His story is the one we are concerned with and we feel pain as he does.
  • Clothing- Although the character is bearing the same clothing, we have have a clear view of his suit and overcoat this time. The last film poster only showed the back of Johnny which only gave us a view of his overcoat. Showing our audience his full outfit gives them a clear understanding of his power due to his dress sense. A black suit and overcoat are clear indications and conventions of a modern day english gangster; they provide him with an important and powerful look and add a sense of proffesionalism and seriousness.
  • Iconagraphy- The last image lacked iconagraphy; as well as the suit and overcoat, we have added in a massive give away to our genre, the characters gun. Although at the start of our filming journey we frowned upon using guns, they are massive key elements to a gangster genre and would be impossible to leave out; we do not plan on using a wide range of gun clips in the trailer but it is a good idea to include one in the poster. Not only is the gun iconograpy, it can also act as a major enigma code; the gun connotes murder and will leave the audience wondering about the purpose of the gun.

 
 

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