- Definition: A teaser trailer, or just teaser, is a short trailer used to advertise an upcoming film, television program, video game, or product.
The difference between a teaser trailer and a theatrical trailer:
A teaser trailer is much shorter and is often used to help to advertise an up and coming film or other media form. It can be released months before the due date of the official film to help create anticipation and interest from the target audience. A theatrical trialer is a much more in depth well revised longer trailer which tells us more about the plot of the film and gives us exact dates of when it will be out
Features of a teaser trailer:
- The length of the trailer which is usually under two minutes
- The producers and actors are exploited to create an interest from the audience
- Exact dates are not given for the relase dates E.G. 'will be released in the spring'
Teaser trailer examples:
- Under 2 minutes long
- Main characters such as Daniel Craig exploited
- Does not reveal the plot at all
- Does provide us with the month of the movie however no specific date
- Under 2 minutes
- Does not provide any of the plot
- no speicific date allows us to know it will be released summer 2013
- exploites the main character with a voice over which allows us to know who the main character is
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